In today’s market you simply MUST be harnessing the power of the social web. Did you know that the average person spends over 20 minutes a day on facebook?
Using social media you can reach out to hundreds, even thousands, niche specific consumers with a targeted message for FREE in just a few minute. No other platform provides this kind of power.
Old school real estate like politics had always been ‘shaking hands and kissing babies.’ But, the issue with shaking hands is that it takes a long time to shake a lot of hands (not to mention the germs.) After you shake hands you may or may not connect later. Social media gives you a chance to shake virtually with higher odds of connection.
Think about this simply….You can pay to sponsor the local softball team and go to a few games to mingle with the masses. Or, you can mingle with every softball team in the region in five minutes by posting or tweeting.
These are the sites you should, at the least, be taking advantage of: Facebook, Twitter, Linkedin, and Active Rain
A few basic rules: First, always follow basic social media etiquette rules when posting. Friends that don’t appreciate your overly sales approach will simply ghost or block your posts and tweets. When this happens, your effectiveness will wane.
Secondly, remember that social media posts are easy to post but don’t last long. In fact, a tweet is only “alive” for a minute. New posts are being added every minute and yours will be lost in the stream. So, you need to create a daily routine for posting so that you stay in the minds of your ‘friends’ while not overwhelming.
Thirdly, always follow the 90% content rule. When posting, you should provide tons of useable, entertaining, or helpful content. Your ‘friends’ will follow, re-tweet, and share solid information. This will draw even more people to you. Not overwhelming people with sales will also encourage them to keep your posts live on their walls and in their feed.
Finally – don’t forget that you want to lead people to interact and opt-in. The lead capture cycle should always be a part of your social media strategy.
We use social media to generate motivated seller leads, cash-buyers, rental leads, students, new recruits, etc….
Follow us for an upcoming lead generation sales cycle free webinar series starting in November.
To your short sale success!
Source: Short Sale Daily News
Contact Business Aesthetic today so we can get your businesses social media campaign up and running businessaesthetic@gmail.com
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